and we are working and producing
away!

Thus, this blog is lonely and
does not get posted on very often.
For current work and happenings
please see:
http://themonstermashup.blogspot.com/

"First, transmedia is largely linked to storytelling. It is more often than not used as a marketing device. This in effect is how ... the audience could be taken “deep into a story” in a way that would not be possible with prior approaches to storytelling."
"Remix can certainly be used for transmedia interests, that is when one takes the content from one area and remixes it to be presented in another context with the purpose to promote the original story or product. This type of remix in transmedia could be selective or even extended, but not reflexive. Once remix moves outside of music as a space of entertainment (in music all three types of remixes are primarily developed for the sake of entertainment, not criticism). Outside of music, reflexivity in terms of Remix implies a state of criticism, or reflection on the situation being evaluated. Transmedia is not designed for this, because its purpose is to promote something that is well recognized in all possible platforms."
"While Remix is not opposite to transmedia, or vice versa, their state of production can become contradictory with deliberate strategies. It should also be clarified that the act of remixing itself is not founded on a particular political position. It can be used by anyone from the left, right, or center. Remix is more like a binder that brings elements together according to the vision of the producer. In this sense the act of remixing can be an important element in transmedia, but only as long as the material being remixed is recognized as the product meant to be sold. From the moment that it is no longer recognized properly for basically the celebration of the product or object, the act of remixing at that point becomes something else. If the producer of the remix is deliberately subverting the immediate recognition of a subject, then it could be plagiarism, or a way to subvert the commercial system; or, if it is recognizable with a deliberate critical position, then it could be read as an activist gesture."
"An example of transmedia would be the Twilight saga, which enjoys a strong fan base online, dependent on the actual films, as well as the novels, not to mention social network exchanges and trivia games. An example of a Remix that is critical of Twilight is “Buffy vs. Edward, Twilight Remix,” by Jonathan McIntosh, which combines Twilight footage with Buffy the Vampire Slayer‘s. In the latter, the viewer is not only asked to recognize the Twilight franchise, but also to reconsider its relation to the fascination with vampires in U.S. culture, which has been developing for a number of years. At this point remix departs from transmedia becoming a critical tool."if your brain hasnt exploded
"Nevertheless, the same remix could be repurposed, if desired, by transmedia producers, if they were to see value in the criticism as a means for further promoting the Twilight franchise. The point here is that Remix as a form of discourse does inform transmedia, but it does part ways with it when it becomes a tool for critical reflection. If transmedia were to be used as a critical tool (which as noted this is not its default state), it would be so through appropriation, and it would enter the realm of Remix as a form of critical discourse; transmedia would then be a remixing platform itself. Thus, while transmedia and Remix may not be contradictory, it is important to understand their default positions in culture"